NIL
Stay focused on your NATURAL ability
Stay focused on the INDIVIDUAL skills you deliver
Stay focused on the LEADERSHIP capabilities you exemplify
Who we are
I’m Shonta Simmons, your certified NIL CPA – consider me your playmaker in brand building. I see you, the underdog, the one who’s got the grit, the hustle, the heart. You’re out there giving it your all, but the game isn’t just played on the court or on the field. It’s played in the boardrooms, negotiations, and fine print. That’s where I come in. I help high school athletes navigate the complex maze of NCAA, state, and university laws. But it’s not just about defense; it’s about offense, too – growing your money and creating a brand that makes you an MVP athlete. From helping you ink brand partnerships and endorsements to producing content that makes you stand out, I’m your coach, teammate, and biggest fan. Plus, I’ll teach you financial literacy and assist in your athletic and academic scholarship recruitment. With NIL Play By Play, you’re not just in the game; you’re changing it.​
For Questions . . .
Who we help:
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High School Student Athletes
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College Student Athletes
What we do:
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Train student -athletes on how to position themselves for BRANDING opportunities.
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Educate student -athletes on how to gain access to N.I.L. FUNDING.
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Teach FINANCIAL LITERACY to student athletes so they can manage and grow their N.I.L. funds.